Journal

7 articlesDesign · Branding · Plymouth

Design thinking, brand strategy, and plain-English guidance for businesses that want to look better and perform harder.

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FeaturedLogo DesignDesign Theory

The Art of Negative Space: When What You Remove Matters More

There's an arrow in the FedEx logo. Most people have never noticed it. Once you do, you can't unsee it — and the brand becomes more interesting, more clever, more memorable.

10 June 20256 min readRead Article →
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BrandingDesign TheoryStrategy

Colour Psychology: The Invisible Force Behind Every Great Brand

Before a word is read, before a price is seen — colour has already done its work. In 90 milliseconds, up to 90% of a first impression is driven by colour alone.

18 May 2025 · 7 min read
MotionAnimationDigital

Motion Design in 2025: Why Static Brands Are Being Left Behind

Your logo sits still on a business card. But it also lives in a world that scrolls, moves, and breathes. In every context except the first — stillness is a failure mode.

22 Apr 2025 · 6 min read
BrandingPlymouthIdentity

Brand Identity for Plymouth Businesses: Where to Start

Your brand is more than a logo. Here's how Plymouth businesses should think about brand identity — and how to build one that lasts.

1 Apr 2025 · 7 min read
Website DesignPlymouthLocal Business

Website Design Plymouth: Why Choosing a Local Designer Matters

Thinking about website design in Plymouth? Here's why working with a local designer beats an overseas agency or national template service every time.

10 Mar 2025 · 5 min read
Graphic DesignPlymouthBusiness

Graphic Design Plymouth: 5 Things to Look for in a Creative Studio

Not all graphic designers in Plymouth are equal. Here's how to find the right one for your business — without wasting time or money.

3 Feb 2025 · 6 min read
Logo DesignPlymouthPricing

How Much Does Logo Design Cost in Plymouth? [2025 Pricing Guide]

Wondering what logo design costs in Plymouth, Devon? We break down real pricing — from budget freelancers to studio rates — so you know exactly what to expect.

15 Jan 2025 · 5 min read

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